EMS@C-LEVEL
As Forbes, Entrepreneur, Fast Company and SCOOP writer, Philip Stoten, continues to talk to EMS (Electronic Manufacturing Services) executives he learns more about their individual and collective experiences and their expectations for their own businesses and for the entire electronic manufacturing industry.
EMS@C-LEVEL
So You Think It’s “Just A Cable”? Think Again, with WERAP Group CSO Markus Hoffmann (Eric)
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The quiet parts make or break high‑reliability programs. EMSNOW's Eric Miscoll sat down on the Productronica 2025 floor with WERAP Group's Chief Sales Officer Marcus Hoffmann to unpack how our Swiss‑based EMS group is building a dedicated aerospace and defense hub by adding a Lake Constance specialist in cabling and box build—and why that matters for schedules, certifications, and mission success. From EN 9100 qualification to the realities of MIL, DIN, and NATO standards, we dig into what it takes to scale precision interconnects that most people never see but every aircraft and satellite relies on.
We walk through the deal timeline, why the team kept the company as an add‑on rather than folding it in, and how a hub model concentrates know‑how without diluting rigor. Marcus explains how cabling moved from a late‑stage purchase to a design‑critical subsystem: routing, shielding, weight, and environmental factors shape avionics performance, and tiny misses in crimping or coating can stall an entire program. By uniting PCBA, inductives, certified harnesses, and box build under one accountable source, we outline a path to simpler audits, stronger documentation, and faster industrialization for complex LRUs and payload modules.
You’ll also hear a candid strategy view: double down on healthcare, defense, and industrial markets, skip high‑volume automotive and consumer, and grow through targeted add‑ons that deepen capability rather than chase breadth. With a strong inherited customer base and plans to partner for R&D in Southeast Europe, we’re moving toward true turnkey while staying aligned to high‑reliability requirements. If you care about reliability, certification, and supply chain clarity in aerospace manufacturing, this conversation brings the details that actually move the needle.
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EMS@C-Level is hosted by global inspection leaders Koh Young (https://www.kohyoung.com) and Global Electronics Association (https://www.electronics.org)
You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.