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The Bossy. Type

The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.

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The Bossy. Type

This is why no one opens your email

November 19, 2021 • Alyce Greer • Season 2 • Episode 35

Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (according to Mailchimp), and it’s not looking good for the contents of YOUR emails. It just goes to show the subject line is IT — so you better give it the love and attention it deserves.

Today, we’re dissecting subject lines and how we can make them our bitch, with a lesson taken from Bossy. Copy College.

In this episode, I cover:

The two parts of your subject line you need to know
Top tips for open-me subject lines, from Bossy.'s creative copywriter, Anna
A sneak peek into our process for writing fun (+ effective) subject lines
Our subject line examples for welcome, post-purchase, abandoned cart + winback emails, using the two custom brands created for Bossy. Copy College

For more DIY goodness, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps.

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