Breaking New Ground: How PureSpectrumCBD Partnered with Major League Baseball

People have really started to focus on the issue of wellness, and the endocannabinoid system is often central to wellness. There are, however, a lot of challenges to this, especially when it comes to professional sports. Today we are talking with a company that has a solution

Hey everybody, this is Chris Brandt here with another FUTR podcast.

Today we are talking with Daniel Huerter, CEO and Co-Founder of Pure Spectrum CBD. This year, they became certified as both USDA Organic and NSF-Certified for Sport, and are the first American company in this market to partner with a Major League Baseball team, the Kansas City Royals.

So let's get the full story on all this,

Welcome Daniel

If you want to try it out go to https://purespectrumcbd.com/ and use the coupon code futr

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Transcript

Chris Brandt: 0:00

These days I hear a lot about wellness and the endocannabinoid system is often central to wellness. There are, however, a lot of challenges to this, especially when it comes to professional sports. So today we're talking with a company that has a solution. Hey everybody, this is Chris Brandt here. Welcome to another FUTR Podcast. Today we're talking with Daniel Huerter, CEO and co founder of Pure Spectrum CBD. This year, they became certified as both USDA Organic and NSF certified for sports and are the first American company in this market to partner with a major league baseball team, the Kansas City Royals. So let's get the full story on this from Daniel. Welcome, Daniel. Thank you for having me. Well, thanks for being on. So this is going to be, uh, an interesting one because I think, um, You know, the, the endocannabinoid system is filled with mystery and bad information and, um, you know, I think that, uh, years and years of, uh, strange policies have led us to, uh, a point where we are today, but it's great that, um, you know, we're able to take a look at, you know, what, you Cannabinoids there are, that are available and can be produced in a way that we get the benefits out of it without triggering any, um, you know, drug tests for professional athletes, So they're thinking we get the, be benefits of the anti-inflammatory, anti-inflammatory properties and things like that without, uh, risking their career. Yep. But I would love to hear from you, um, let's start with like, what is the endocannabinoid system?

Daniel Huerter: 1:59

A, very impressed with, uh, your pronunciation of it. Uh, a lot of people struggle with it. Uh, and it, I wish they didn't give it that name. I wish they gave it a name that was more indicative of what it was. Uh, and so maybe something more like your... Uh, master homeostatic regulatory system or something like that. Uh, you know, they named it endocannabinoid because they used cannabis to discover it, right? It was Dr. Ralph Alvin Shulam. He was the guy who isolated THC. They were trying to see what the mechanism of THC was. And then all of a sudden they saw. This system of receptors light up in the body and they said, well, what's that? Uh, that's when the theory came out that we probably produce our own endocannabinoids and so your endocannabinoid system is a system of receptors and its purpose in the body is to bring you to homeostasis or balance. And so if anything's. out of balance that can manifest in a lot of ways in people that can manifest in anxiety that can manifest in headaches that can show itself in stomach issues because now what we're learning is there's not only an endocannabinoid system there's an endocannabinoid biome, essentially, and it's all about balance. It's all about that homeostasis and how can we keep our body in a balanced state.

Chris Brandt: 3:24

The endocannabinoid system in the human body does a lot more than just the things that we think of when we think of, you know, cannabis products, right? Um, because it's really, your body's like you say, regulatory system. So it controls a lot of things like inflammation. It controls, you know, how, how you digest things. Yeah, exactly. Metabolism. Yeah. Metabolism. It's, it's, it's, there's so much to it that, that is a, uh, uh, integral part. Uh, of our bodies, systems, um, and, and where, you know, the cannabis interacts with it is just one of many, many points, right?

Daniel Huerter: 4:05

Many, many. I think, uh, I'm, I'm encouraged. I'm probably one of the few people. that is in my industry that runs a company like I run where I sell you cannabinoid products. I sell phyto cannabinoid products like CBD and I'm probably one of the only ones out there saying you might not need them. Uh, you might not need one of my products. There are other ways of balancing your system, right? And so, uh, a lot of people are familiar with the concept of the runner's high. And, uh, if they grew up, you know, around our generation, we were told that The runner's high is due to endorphins, right? Uh, that's, that was what's producing that. And that's not true. Uh, the runner, endorphins do help you during a run to limit the pain that you might feel as your joints stack the pavement. But. It's your endocannabinoid system. It's that production of bliss through raising your endocannabinoid levels that creates the runner's high. And that's what we know now. And so we're learning all of these different things. So you can run, you can exercise, which is going to support your system. But there's a new study and it's, it's pretty recent, but it's really encouraging that they theorized and proved with a small subset of people that you can balance your endocannabinoid system by following and adhering to a Mediterranean diet for just three days. You can balance your whole system in three days. It didn't work for everyone, but for some it did. And so like you might not need to buy anything at all or do anything at all. But I also look at that as a supplement, right? Like if you're doing everything right, if you're, You know, getting your eight hours, seven or eight hours of sleep. If you're viewing early morning sunlight, if you're, you know, eating properly and you have a good diet, you're not eating these processed foods and everything else, your system might be already in balance. Uh, you might not need to buy anything, but it's also hard to do that. Like, if you're traveling a bunch, you might be forced to go out and eat, you know, some meals that are less than healthy. You might not be able to get up and see that early morning sunlight. And so to me, a phyto cannabinoid product is a supplement to the fact that that's hard. It's hard to live in that like perfect regimen and perfect routine. And so like, give your body a shot, right, of, of getting to balance by giving it at least the building blocks it needs to restore that balance.

Chris Brandt: 6:24

I used to, uh, street skate a lot. Right. And I would wear really tight, you know, rollerblade boots and I'd be jumping over things and smashing things. And, you know, it just not taking care of my body. And it resulted in, um, nerve damage in my foot. I, I have neuromas in my foot that were just absolutely incredibly painful. Like I just. Couldn't even sleep at night because they were like just banging your elbow in, you know, on a corner and just feeling that, that pain all the time. And I just, there was nothing that anybody could do for it. I went for literally years just suffering through that. And, um, I found that actually CBD was the kind of key thing because I'm, what I'm, I'm, Suspecting is happening is that it's helping to reduce the inflammation around the nerve, which is giving it, you know, space to, you know, heal and to be all right. But, you know, like it's something that I have to consistently maintain, because if I don't do that, the pain just will start coming back after about, you know. Three to five days. Um, but it's been, I can't even explain how much of a miracle cure it has been for me in that regard because I'm not, I don't, I'm one of those people who don't respond to Tylenol or Advil. I can't get numb from Novocain. You know, I'm like one of those people. Yeah. And this is like the only thing that helps me.

Daniel Huerter: 7:48

That's awesome. So do you use a topical or are you taking it, like, are you ingesting CBD?

Chris Brandt: 7:53

I'm ingesting it. Okay. Yeah. That's the thing that seems to work best for me.

Daniel Huerter: 7:57

I was going to say, so do you notice a, uh, almost like a cumulative effect? Do you notice like if you take it day one, is it more muted? But by day three or day four in a row,

Chris Brandt: 8:07

day about five is when it's really kicking in. And it's, and I'm like, I'm like, I just. Take a like about 10 milligrams, you know, a day for me, that seems to be about what it takes. I do it at night before I go to bed and, and, you know, like it just keeps it all at bay and I can wear whatever shoes I want. I can go out walking and not have problems. It's just fantastic.

Daniel Huerter: 8:26

That's awesome. I'm really glad you brought that point up because I think a lot of your listeners. That's a really good thing to know. Um, is that cumulative effect? Is that consistency? Because your story is very common with people who use CBD. And even if it's not your story, uh, I, I think a great example of this is people who have anxious dogs. So one of our, we have a pet line, right? And, uh, through our pet line, one of our biggest months of the year is June and it's June because it's coming up on the 4th of July, right? And, uh, What we noticed in what our feedback that we've received is showing is those who start early who start giving it to their dog, you know, the last week of June and have that buildup going into the 4th of July, their dogs are almost unaffected by fireworks where a year prior they were hiding in the bathtub, right? And like, Um, those who get it just in time and try to administer that day, they do notice a little bit of a difference, but you're going to have much more success if you understand that cumulative effect, that consistency. And for some people like yourself, it's only five days. I've met people who it's 45 days where they experienced almost no benefit until 46 day and then tremendous benefit, right? And it's just that consistency that's important.

Chris Brandt: 9:47

I have a friend who has a similar problem to mine, um, and it took him longer to, to get there, but he did get there as well. You know, and it was kind of like, it only took me five days. I don't know what's wrong with you.

Daniel Huerter: 9:59

Well, I, we have so many, like we'll get one star reviews that come in and it's, I don't even need to see the review to know, like we get a lot of five stars. Uh, we really take care of our customers. So when we get a one star, my it's this person didn't fully understand the product or was trying to use X product for a solution when they should have used Y. Or, I ate one gummy today and I am not feeling amazing, what the hell, right? Or I like, I tried a drop this morning and I feel nothing and it's like, you, you've done it for one day and you've got nothing. That's okay. That's normal. Keep going, right? Keep going. Uh, so yeah, I think that's just so important because I think so many people, especially in our culture today, they're always looking for a golden bullet or a fix, right? Like that I can just do something one time and then my problem solved. And so many of life's answers aren't that way. The solution is in the consistency, right? Like if you want a fit body, you can't just go work out one time. Like. You got to go in day in and day out and like the first week you're not even going to see a difference. You're going to look in the mirror and it's going to look like nothing happened. But if you can,

Chris Brandt: 11:10

I do, I have a lot of days like that when I go to the gym.

Daniel Huerter: 11:14

But if you keep consistent and you look back a year later, then you might notice some differences, right?

Chris Brandt: 11:20

So I think that's, well, now that we're on the topic of elite athletes, like me looking at myself in the mirror, yes, yeah, elite athletes, um, you know, you have a really, um, interesting connection here with. a major league baseball team, you know, and typically, you know, we think of, you know, these sort of things as, you know, being restricted for them because, you know, they, they do a lot of testing and, you know, any performance enhancing things could, you know, be, you know, really problematic, but, you know, really what, you know, CBD is a supplement like any other kind of supplement that any other kind of supplement that they might take. Um, and. The thing that's interesting about what you're providing them is the fact that there are no other components in it that are going to impact their testing, right? Um, so, you are, you know, partnered with a major league baseball team, which is, seems incredible to me. Can you talk a little bit about that?

Daniel Huerter: 12:19

Yeah, absolutely. Um, it's a, It's one of the more proud, prouder accomplishments I have in my career. It was a slog to get done. It was very hard. Uh, it did take, I think a full nine months, nine to 10 months, uh, of getting it done and getting through, uh, all of the hoops you have to jump through when you partner with a multi billion dollar organization. That's, you know, governs a billion dollar team that you're partnering with. And so it really started for us. We started with athletes. Uh, that was a story we started telling back in 2016. And so we had, uh, our first stable of athletes were all UFC fighters. Uh, we started out with like a roster of like 15 UFC fighters that were taking our product. And at the time entities like NSF. wouldn't touch us. I would reach out to them. There's essentially three that you can reach out to and get your product certified for sport. And so there's NSF, there's Informed Choice, which with their Informed Sport Program, and then there's Banned Substance Control Group. I reached out to all three. Banned Substance was the only one that was open to exploring, but still not open to the category yet. And so it was funny to me when that came full circle. But we, since we couldn't get certified that way, We kind of had to We had to put our money where our mouth was, so to speak, and, like, show up. And so we were sponsoring fighters, UFC fighters, that were actively on the roster, that were actively being drug tested. And if they were to pop hot for THC, they lose their salary for up to two years. It's a gigantic risk to them, which means it was a gigantic responsibility to us. And that wasn't taken lightly by any means. We knew how important that was. And so, you know, we implemented an early Seed to sell testing process where we were testing our raw materials. We were testing the raw materials again before the formulation at like midpoint of formulation at the end and then after the final product. And um, we had to do that because we knew that these fighters trusted us and that they weren't going to pop hot.

Chris Brandt: 14:28

And you don't want to piss them off because they're

Daniel Huerter: 14:31

no, no, anybody,

Chris Brandt: 14:32

if they have, they're losing two years of salary, they're going to come and find you

Daniel Huerter: 14:35

if they have two years, if they're losing two years of salary and they have like That cauliflower ear, don't mess with that person if I've learned anything in life. So, yeah, so that's where it started. And then, you know, we kind of continued on that path of athletes. And so we were, you know, first cannabis company to partner with a major sports organization. When we partnered with the CrossFit Games back in 2018, uh, we partnered with Olympic governing bodies. And, um, and so because of that, when the MLB opened up. to the category of CBD, I was actually reached out to by a bunch of teams seemingly overnight, either my inbox or my LinkedIn inbox had quite a few messages from different representatives of teams. And I'm pretty young as an entrepreneur. And so I was like, there's no way we could even afford a partnership like this. I don't know what it looks like, but I know that it's going to be, you know, way too expensive or whatever, but I'm young enough. I just want to learn what is a, what does a team even look for in a partner? How do they choose them? Would they even choose us over other brands in the space? Like, um, and so I took a lot of these meetings to learn and to meet these people and at least maybe give them a lay of the land for our industry and know what to look for as what's a good company, what's maybe not a good company. And so. I started talking to these teams and I talked to probably five teams seriously for a few weeks because I now live in Kansas City, I was able to talk to the Royals team in person and they, I don't know if it was because of that or what, but they were the first ones that really listened and were looking for ways where they could add value to the vision I had for. Both my company and for the industry at large, that really stuck out to me. We really started looking deeper of what the partnership can look like and how can we utilize that to help our internal mission. So as a company, our internal mission is to help 1 million people feel better naturally. And. In our industry, a lot of times we're fighting for legitimacy. Um, it's a pretty nascent industry still. And it was 2018 was when the full farm bill was signed that fully federally legalized everything that we do as a company. We have been legal since 2014 because we're a Colorado company. And that's when the first farm bill was passed in Colorado and Kentucky. Um, but the rest of the country caught up in 2018, but still to this day. Even though the FDA's had five years, they have not given us a regulatory pathway and they have not given us guidelines to fit within any type of frameworks that they have. So they say like the dietary supplement framework isn't good enough for us, which makes no sense because I've taken some pretty weird pre workouts when I were younger that I would imagine that the label isn't actually what was in there, but there's no way to tell because the FDA doesn't even regulate that. And you can go into any GNC in America and buy something that doesn't even require test results.

Chris Brandt: 17:38

I find most of those are like 400 milligrams of caffeine.

Daniel Huerter: 17:42

Exactly. That's it, right? Like just, just to get you to feel something. So like, but. All of that, we still regulate ourselves harder than most. The lab that we're partnered with has their active pharmaceutical ingredient license. So, like, we can qualify all the way for a pharmaceutical pass through. Like, that's how much we internally regulate, but yet the FDA still won't externally regulate. So, in the consumer's mind, it's still shaded in illegitimacy and especially because you can drive by stores and if you drive around any city if you see CBD anywhere it's probably attached to some dodgy looking head shop and it's CBD sold here with kratom and other whatever and right um and so you might not even know what CBD is but now you're affiliating it with Well, whatever CBD is, it's sold in that shop and anything sold in that shop is nothing I'm ever going to buy. So it's not.

Chris Brandt: 18:36

And who knows if it's even CBD that they're actually selling.

Daniel Huerter: 18:39

Exactly. Exactly. And so because of that, like we're always looking for ways to further legitimize what we do. And it became clear that like, if you partner with an MLB team. It's also clear that you get the stamp of approval from the MLB and you do have to go through the full compliance and vetting process where they look at your website. They look at every marketing material that you put out. They sign up for your email list. Are you making unverified claims? Are you saying things that you shouldn't be saying? Are you, you know, uh, putting out products that you shouldn't be putting out? All of that, like they put you through the full ringer. We understood that the average consumer would see that and see that like, wow, if they are the trusted wellness partner of the Kansas City Royals, it takes a lot to achieve that title and to get that, um, you know, markings and use. That was really what we set out to do was like, we were already first in the sports category in a lot of ways. We were first in Olympics. We could be one of the first in the MLB, you know, one of our largest competitors did sponsor the overall MLB first. And then there was. While we were jumping through the hoops, um, we got beat out by another team by another company with, uh, your hometown team. Actually, the Cubs were the first team to partner with the CBD company. Um, and so we wanted to be first. I cheekily say that we were the first American company because we Mind is a UK company that filed for a Chicago P. O. Box to call themselves a Chicago company, but it doesn't take a lot of Google sleuthing to figure out that. And so just so I can still claim first in some way, uh, because I'm, I'm petty at times, I'm like, well, what are the first American cannabis company to partner with an MLB team? It's been, it's been a learning lesson. Um, anyone out there that's thinking, you know, uh, I know a lot of entrepreneurs listening to your podcast and, uh. You know, anyone that's thinking like, Oh, I have a sports supplement or I have this, I'm going to partner with a sports team. If you're first in the category. It's tough. Um, you're learning with the MLB and so, uh, you're paving the way. There's a lot of stuff they don't understand, so there's going to be a lot of red tape. So it might be, Hey, yes, you can do X, Y, and Z and a month later, they're like, eh, you can only do X. Right. And so that part's, uh, you know, something you sign up for when you sign up for being first, you get the benefit of saying that you're first and probably more of the press and pop from that. But you also have the downside of like, it's the first time they've done this, they're figuring it out alongside with you. And there is going to be a lot more red tape.

Chris Brandt: 21:20

Well, we'll have to see who, you know, how they perform, you know, like if they're performs, you know, if they're regular world series attendees, then, you know, it's. The questions will all be answered, right?

Daniel Huerter: 21:30

Yeah, if you look at their records pre announcement and post announcement, they're wildly different records. We've been winning a lot more games since that announcement. I'm not tying one in with the other. I'm just pointing out the timeline.

Chris Brandt: 21:43

Just pointing out, you know, this. Not claiming causality, just, you know, correlation.

Daniel Huerter: 21:48

that's exactly right. So yeah, the sports world, um, you know, I think it makes a ton of sense. And we got started with UFC because there's a few things that like are pretty crystal clear. Um, obviously a lot of things are still gray. There's still a lot of studies that are needed for our, what we do. Um, but if you look back. You know, I think it was 1998. Um, fact check me on that. But I think it was 98 when the government first filed a patent on cannabinoids. And it was 1998 when the government files this patent. I know the patent number. It's 6630507 for anyone that wants to Google that. Um, and in that again, I don't remember the date off the top of my head. I think it was 98, but they claimed and theorized and proved essentially it's a very long patent. Very long paperwork is called. Okay. Bye. You know, CBD is a known promiscuous molecule and it does a lot of different things in the body and it's hard to like lock it down and says it does X, Y, or Z because it really depends, depends on when you take it, how you take it, what you take it with, what's going on in your body's own system. There's all, all kinds of other factors that make it, exactly. And it makes it really hard. Like Big Pharma has taught us, like, I have X condition, I use X thing. thing. And like CBD is kind of challenging that of like, it's not a one to one relationship here. It's more of a one to many, right? Right. In the literature that we have available, the American recognized literature, because Israel has been doing studies on this for 50 years. So there's thousands on CBD that you can find out there. Not that the American government would recognize as real studies, but if you want to actually get the research. Israel's been doing amazing work on, on cannabis research, CBD cannabinoids as an antioxidant and neuroprotectant. It's pretty crystal clear. Um, and when you really break that down and you think about, well, what does that mean? Like antioxidant, it's pretty much, you know, oxidative stress leads to inflammation. And so that's, you know, where you get your anti inflammatory properties, but a neuroprotectant, I don't think people realize how like big that is. Like, what do you mean? First of all, you have football players that are You know, passing away at 25 or 26, whatever Aaron Hernandez was, and we're looking at their brains and we're like, man, this guy's had CTE for 10 years. He had it when he was 16, 17, right? In high school, they develop it. Yeah, and so, like, we have this thing, and so, like, if... If CBD is a neuroprotectant, that means it can protect our neurons. So then you think about football, you think about lacrosse, you think about hockey, you think about boxing, you think about MMA, you think about like, you think about all these modalities of like, if it's true, I don't need to feel anything at all if I'm at. buying an added layer of protection on my brain. It's an added layer of insurance, right? We wear a helmet on the outside, you're telling me I might be able to wear a helmet on the inside? And so like, that's really interesting to me. And then as we look in and learn about other cannabinoids, right? CBD is just one of a hundred plus. And so CBG is one that we're learning a lot more about. It's. Uh, short for cannabiggerol, and CBG has been shown to have neurogenerative properties, which is really interesting to me because, uh, you know, I'm a respectable adult who drinks very seldomly now, but in college, I wasn't that way. And in college, I was taught that if you killed brain cells, well, they're gone, right?

Chris Brandt: 25:20

And, well, they're, they're coming to get you, so you might as well, you know, kill them before they get you.

Daniel Huerter: 25:25

That's exactly right. And so that was, that was my theory in college. I killed plenty of them. Yeah. I had,

Chris Brandt: 25:30

I had that theory too. It didn't work. Now that, now that I'm older, it's not, it's not working out so well.

Daniel Huerter: 25:35

Exactly. Same way. Um, but now seeing these studies and being like, wait, there's neurogenerative properties. I can regrow brain cells. I can actually like stimulate the growth of new brain cells and new neurons. Like that's really exciting. If that studies, if those studies continue to prove that and continue to show that. So, um, again, CBD, CBG, that's still only talking about two and we know of a hundred plus hundred plus that we can get out of the plant. So that's why I'm really excited about what I do. And that's why I don't even look at my company as a CBD company anymore. I look at us more as a. cannabinoid wellness company, right?

Chris Brandt: 26:12

Well, and, and you're talking about, you know, the, the plant based cannabinoids, but I mean, you know, like how many receptors cannabinoid receptors are there in the body?

Daniel Huerter: 26:26

I mean, it's evolving so fast. Like if I answered that with my current knowledge, it's probably outdated. Uh, I, getting into the industry, the thing that was clear is we knew we had CB1 receptors and CB2 receptors. And we knew that CB1 receptors mainly existed in the brain and CB2 receptors mainly existed in the body and the periphery. Um, THC acts on CB1 receptors, which is, you know, the theory there is why it has a high psychoactive. Yeah. Yeah. Exactly right. Um, and so now we're seeing these other G couple protein receptors, TRPV1 receptor, like all these other things. So I think there's like five different systems of, of receptors and networks and types. But what's super interesting to me is like the way that they all interact with plant based cannabinoids. And to me, it's like we discovered this whole system of. Lock mechanisms and we discovered a whole bunch of keys within this plant and like Cannabinoids don't only come from the cannabis plant. There's cannabinoids in echinacea. There's cannabinoids that have been found in black pepper There's cannabinoids that have been found in a lot of other plants And so if we wouldn't have called it the endocannabinoid system, would it be more well understood and well taught is The you know medical community at large ignoring it because of its name and well Cannabinoid, right? It comes from cannabis. You know, uh, that's not for us. And to me, it's the biggest discovery in health in the last 40 years. It wasn't until 1990 that we discovered the full system, right? And like, it's crazy. We're still not even teaching it in medical schools. Less than 10 percent of medical schools teach it. Of that 10%, it's like a chapter. It should be an entire discipline and practic entire major like endocannabinology, the study of the function and dysfunction of that system should be an entire major and we should, you know, come up with ways to measure how in balance or out of balance we are and, you know, you know, actually start to use some scientific methods of manipulating this system. What can we get out of it? Um, but instead you have people like me that Don't really know how to read medical papers that are just reading them five times in a row trying to like slam them into my caveman brain because I'm trying to produce, you know, better and better products that can help people and help people feel better naturally. But I still believe it shouldn't be me doing this. There should be doctors. People should be way smarter than me should be learning this. And, um, I have been fortunate to meet a few of those people that are doing really great work, um, and align myself with them. So when I do go into product formulation, I, you know, confirm assumptions and ask them questions and say like, can I make this product better? What things do I need to think about? I. in building out a scientific advisory board because of that, because I don't think that I'm smart enough to really tackle this problem, uh, and I need to surround myself with people way smarter than me.

Chris Brandt: 29:27

It is really unfortunate that, um, the science has not kept up with this because of, you know, just policy, um, and stigma, you know. It's it's very it is very frustrating to see things like this that have the potential for great benefit, you know, like to the point where like, you know, our elite athletes are, you know, not are going out and seeking you out to access it. Right? Um, so, you know, they're seeing value in their their world, you know, for it. So, um, it's it's unfortunate that. Yeah. You know, we're in that, in that place.

Daniel Huerter: 30:05

It like, honestly, it makes me sad. You know, um, obviously I was born and raised in Kansas city. I'm a gigantic Patrick Mahomes fan. I think he will be the greatest football player of all time. And. The fact that he can't take my product, like it's a policy that they're not allowed to take CBD or cannabis products at all right now, right? Like all I'd want to do is protect his brain and give him longevity where he can play the sport he loves even longer. Right. And the NFL. is studying cannabinoids for pain relief. They've given a whole whopping million dollars to this research out of, you know, the revenue that they make every year. Um, there's no sarcasm at all in my voice, uh, but it is frustrating. It's very frustrating because like I've seen time and time again, it helps so many people, uh, and oftentimes. Since we got started so early, since, you know, we formed our company back in 2015, we've seen, anecdotally, some crazy stories that then, a year later, the science will come out and tell me what the heck happened there. And so, like, um, there was a story of a nonverbal autistic child, all of a sudden, Speaking and singing his favorite kid song for the first time in his life, nine years old kid. And, and her family calls me and they're crying and they're like, Dan, did you know your product had this ability? I was like, no, I had no idea. This is amazing. Thanks for telling me. And a year later, a study comes out of Stanford and children on the spectrum, children with autism spectrum disorder have a lower amount of endocannabinoids than their peers. So. It makes sense in theory that if you were to supplement that with a phytocannabinoid, that it can bring them up closer to normal with their peers. Or what it could be doing is when you do supplement with a phytocannabinoid like CBD, it actually slows the degradation of your body's own endocannabinoids, thus raising the overall levels. And that might be what's actually happening. But that science, like anecdotally, we knew there was something there with that one story. And then, you know, a year later, the science comes out and I'm like, that's why that's how that happened, right? Like, that's at least closer to that solution. So, um, that's, what's exciting to me about being in this industry is,

Chris Brandt: 32:17

well, you know, I have a friend who has a, you know, autistic child who's minimally vocal and, and, you know, he's, he's getting older and, you know, the, the things that they gave him during the course. Really were quite harmful to him. You know, um, he developed diabetes from some of the drugs that he was taking to manage his autism. And then, you know, became, you know, sort of a seizure situation and, you know, like all sorts of things. And, you know, while the drugs were helping him sort of maintain himself. They were also damaging a lot of his systems. And, you know, he, um, his father, who's a friend of mine, is, um, been, you know, giving him, uh, CBD products and things like that. And it's been extremely helpful for him to sort of regulate himself too. So, you know, and, you know, like anecdotal evidence like that is not evidence. It's not a study, it's not, you know, like scientific in any way. Anyone listening to this. Which is frustrating because we, you, you know, like I've seen this and I've seen this with other, you know, friends who have kids that have, you know, autism spectrum disorder, you know, challenges and things like that. And, and, and it, there does seem to be benefit there. And, you know, like while I just hate, you know, like having to speak anecdotally about that, I would love to have the science come up to speed on that and tell us like, here's why or why it's not working, you know.

Daniel Huerter: 33:41

It's weird too, because I, Like you want to see the science on it. And so I try to go out and support anyone that can help do that. And I'm like, I'll, you know, donate product to it. I'll do whatever. I just want to see the science and the side eyes and the looks I get and the people like, Oh yeah, let me pass this forward to our scientific team. And then never hear about it again. It's just, it's discouraging. It's weird to me. It was like. Well, what if I'm right though? Like, what if it can help? Why wouldn't you want to study it? What is like, and again, it's all of that stigma. Not only the stigma from reefer madness back in the day, but like our own industry doesn't do itself any favors. There's so many like horrible brands out there that are sold in gas stations cannabinoid content to them at all. And like, like you said earlier, like, and so now we're fighting against. Our own internal Sigma of our own industry, shooting itself in the foot and acting in cutting corners and acting in ways they shouldn't. So it's an uphill battle for sure. There's a lot of education that still needs to happen. And, um, I'm encouraged. I talked to people that are closer and more in the know to me and it sounds like. People have been saying this for years, so who knows, but it sounds like we should have some clarity by December of what the FDA is going to do, what that regulatory pathway is going to look like. And I'm hopeful that once there's a clear pathway, there will also be the floodgates opening up of the larger brands, larger companies in this space, then pouring money into proving that. Um, the years to come. I think it's, Crazy how fast this industry has grown in such a short amount of time. Um, and I think sometimes it's been a victim of its own success. It, it blew up so fast, so quick people made their minds up before they really knew what it was. And so that's why I always start with like, look into your own endocannabinoid system, because when I, when I tell people about that, like I, I might maybe just completely overreacted, but the, the way that people shrug it off to me when I say it, I'm like, how, like. I quit my job. I quit my career. I had a very cushy job. Like, I was so mind blown by the fact that it took me. I was 25 when I first learned about my endocannabinoid system. I was like, how? I went to a big 12 school. I got a great college degree. I had a great elementary. I made it through all of that. And I have an entire system of my body that no one ever told me about, like, to me, that was so mind blowing. Like, I just couldn't get over it. I was like, how is everyone okay with this? Like, we've known about this since 1990. And it took me 25 years to learn about like, you know, What the heck is going on, guys? Like, why is everyone okay with this? This isn't okay. Like, we can, aren't all, like, if I had no knowledge of my respiratory system, I would think that pillows were dangerous. You know what I'm saying? Because a pillow can kill you if you hold it over your face. The pillow is not killing you. It's the lack of oxygen. And I only know that because I have an understanding of my respiratory system. Which is why I believe it's very important that you have a knowledge of your body's own endocannabinoid system.

Chris Brandt: 36:50

There's a lot of endocannabinoid receptors in the body. The, uh, Uh, CB2 receptors are throughout the body, they're not, it's not a psychoactive sort of thing. So CBD is not going to get you, you know, high. And in fact, CBD is a THC antagonist, so it can actually make you less high if you're taking CBD. For people who are worried that they're gonna, you know, like take some and then, you know, like tip over, um, that's not. Not the case.

Daniel Huerter: 37:24

No, it's funny because I, I often like THC, if you're taking THC knowingly and that's what you want. You're probably taking it because you want to feel something. Um, and even, you know, we talked about pre workouts earlier. You said typically it's just 400 milligrams because somebody's taking it. They want to feel something before they work out. CBD, a lot of times people come to CBD because they want to stop feeling something. Right. Like they want to stop feeling pain. They want to stop feeling anxiety. They want to stop feeling restless. They will, you know, whatever that is. A lot of times it's the, the off button that they're looking for, not the on button. Um, and so, uh, it is completely non psychoactive. Um, there are. Um, many different CBD products out there. And so, um, you know, if it is important for you to be able to pass a drug test, uh, don't take any products that are labeled full spectrum. If they're full, it means it also contains THC. Uh, and so if you're someone that wants to see if CBD can help you at all, but you don't want any THC at all, uh, you're going to be looking for broad spectrum or isolate based products, uh, and that that'll make sure that you. can try out CBD without having any of the risk of the THC side. Um, there are plenty of theories out there that THC and CBD together may be more beneficial. There's theories of, uh, what's called the entourage effect right now, a great marketing term. great marketing scheme. We'll see what the science shows. I have my own theories there. Um, but I think it has more to do with the terpenes than the cannabinoids being ingested at the same time. Um, but there's a lot of nuance out there and there's a lot of great companies out there that are consistently educating that have. Great education on their website. Uh, there's even ones out there that do partner with other companies that sell e commerce, but are strictly on education. So, uh, project CBD is a great company that it lists a ton of studies, uh, all the upcoming and new studies, um, they list there, I'm not affiliated with them at all, but I use them personally to learn a lot. I think they do a really good job. And so, yeah, it's a, it's, it's exciting place to be in, um, you know. Even recently, CBN, which is Cannabinol, um, just a few weeks back was shown in a study, was shown in a study to be better than melatonin in every category. Getting to sleep, falling asleep, deeper sleep.

Chris Brandt: 39:51

And melatonin is really about setting your circadian clock. It's not to make you go to sleep. And people take Enormous amounts of melatonin, and I don't think they really understand how dangerous that actually can be. Melatonin is not a safe drug at a high dose, and it seems to be completely unregulated with regard to that.

Daniel Huerter: 40:10

Completely. Uh, even in my industry, so many people will make a CBD sleep gummy, throw melatonin in there too, and I'm like, Doesn't that defeat the purpose? Like, to me, if you're taking melatonin, you're telling your body, you don't need to produce this anymore. I will supplement it for you. And then what happens when your body listens and it's like, okay, thanks. I'll stop producing melatonin. Now you're stuck on that hamster wheel for the rest of your life.

Chris Brandt: 40:35

And people are taking it at random times too, just because I want to go to bed at eight tonight. I want to go to bed at 11 tonight. I mean, it's not helping you establish, you know, a good sleep pattern.

Daniel Huerter: 40:43

Yep. And it goes back to what we were saying earlier of like, You might not need money for that, you know, a better way of establishing your. uh, circadian rhythm. Watch the sunrise and sunset for five days in a row and see what happens. Right. Yeah. Tell your brain that way, maybe. Um, nature has a lot of answers for us, but we're always looking for a quick fix or a pill or something like that. Well, and nature gives us some quick fixes. 100 percent. 100 percent. Even Barefoot walking in the grass, you know, the hippies of the 60s and 70s were deemed crazy. And now the science is becoming clear that they're a cannabimimetic. They actually mimic cannabinoids in the, in the body's endocannabinoid system and help establish it.

Chris Brandt: 41:25

Sound of birds. Is it can produce calming effects in your body? The color green surrounding yourself with green has been shown to, you know, having an impact. So, I mean, there's a lot of things in nature that we haven't, uh, haven't really leveraged, you know, properly. Um, but if, if you don't want to skip, skip all the nature and, and, you know, ghost, well, go straight to that nature. in a bottle, you know, like where, where can they find pure spectrum CBD? Yeah.

Daniel Huerter: 41:52

So easiest place to find us is purespectrumcbd.com. Um, we are sold in quite a few. Yeah, we're sold in quite a few, um, uh, supplement stores and whatnot throughout the U S. Um, with that link, uh, for listeners of the podcast, I'll create a, uh, coupon code just for your listeners. Oh, cool. Fun. F U T R. So that's a really easy way, uh, the, if you chat us during regular business hours, those are real humans back there. I wrote that down as a note as well. To help people figure things out. So, um, feel free to chat us or call us. Yeah. Um, that will never be replaced with AI on our side. I'm excited about a lot of the AI things, but I don't think you can really replace humans with. Uh, that type of stuff. So I'm always going to be a human back there looking to help you out. And we're constantly going to stay on the upcoming science of endocannabinology and continue to produce better and better products based on our better and better knowledge of the system. So you can find us there. Uh, my full name is my Instagram, where I put out a lot of educate, educational, uh, content and I do interviews on the street and stuff and ask people about their endocannabinoid system. What do they understand? And oftentimes I hear that those interviews, people are asking the questions that my followers and listeners are wanting to know the answer to. So, uh, that my Instagram handle is Daniel Blake Herter, which is literally just my full name. I need to change it to something shorter. Uh, but until then, that's, that's what it is for now. Um, and yeah, so you can check us out there. If you're a tick tock person, I think it's. Damn the hemp man. Is that one? Um, I don't run that or post that if you DM that that's my content guy, Steph, he is pretty good at responding to DMS, the Instagram one. I personally, uh, run. And if you hit me up there, you can talk to me directly.

Chris Brandt: 43:50

Let us know the updates that come from, you know, any research you find out, I would love to have you back on when we know a little bit more about, uh, you know, some CBD goings on and, you know, really appreciate you coming on, uh, really appreciate you, uh, doing this. I love the fact that you're, you know, main streaming, uh, you know, this product and, uh, hopefully it can be helpful to a lot of people. Yeah. So thanks

Daniel Huerter: 44:14

so much. Yeah. Thanks so much for having me. It's been a blast.

Chris Brandt: 44:16

Thanks for watching. I'd love to hear from you in the comments. And if you could, please give us a like, subscribe if you haven't already, and I will see you in the next one.