2026 入行 Digital Marketing 數碼營銷 還有機會嗎？AI 剷除 Junior 職位、大環境內捲下的新人破局指南！

【本集概述】 面對 2026 年 AI 全面普及與香港經濟環境轉變，很多初級職位已被科技取代，數碼營銷的價值該如何體現？。今集宏觀分析了 2026 年香港本地市場、政治經濟大環境對企業預算的影響，並前瞻性地預測了下一波「AI 人才需求反彈」的趨勢，幫助管理者與求職者看清未來的合作方向。

【精彩內容】

宏觀環境剖析： 從中東局勢引發的資金流向，到港人北上消費，看 2026 本地中小企的保守思維與 AI 降本現實。

內捲後的反彈： 為什麼當所有企業都完成 AI 降本後，下一個決勝點是聘請具備「戰略思維（Strategic Thinking）」的營銷人才？

微型企業的實戰力： 為什麼經營 IG Shop、搞個人 Podcast 的實戰經驗，遠比大企業流水線的實習更有 business sense？

AI 時代的必備履歷： 如何利用自媒體、Podcast 或 Startup Pitching 打造個人 IP，向 HR 展現強大的主動性與 Trial and Error 精神。

從操作員到 Business Consultant： 為什麼未來的 Agency 和 Marketer 必須學會談 Profit Margin 與 Operation，而不僅僅是流量？

技能自救法： 善用 Google、HubSpot 免費認證資源，並在 AI 時代把關好後台 Strategy 與 Setting 的 Backbone。

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免費 30 分鐘會診： 聽完這集，發現自己的網站或履歷也面臨數碼營銷轉型危機？預約我們的諮詢，為你的業務或品牌做個 AI 時代的健康檢查。

預約諮詢： https://calendly.com/leveragingdigitalhk/30min

了解我們： https://leveraging-digital.com/

Transcript

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Yang Shan Shadam go like marketing inter lady higher gave you a journal. Hi, Yao.

SPEAKER_02 20:17

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SPEAKER_02 32:48

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SPEAKER_02 32:53

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