EXCLUSIVE INTERVIEW - ATHENA HOME LOANS
The team at Athena Home Loans do business VERY differently and have managed to become one of Australia’s fastest growing brands
In our newest segment ‘BEHIND THE BRAND’ on the Science of Advertising Show, we dive into how Athena used research to get ahead
And how being different, while risky, can be the exact thing your ideal customers are seeking
Check out Athena Home Loans: https://www.athena.com.au
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Welcome to The Science of Advertising Show. The show where Jonathan Rolley, Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behavior.
Watch or listen as we discuss the marketing brilliance behind Athena Home Loans in an exclusive Behind The Brand Episode of The Science of Advertising Show:
Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwc
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==
Subscribe to our channel and give us a follow on LinkedIn - We would love to connect!
https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/
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If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/