The Science of Advertising Show

#15 How To Advertise Home Loans

November 16, 2021 Jonathan Rolley, Dr. Jared Cooney Horvath Season 1 Episode 15
The Science of Advertising Show
#15 How To Advertise Home Loans
Show Notes Chapter Markers

Ladbrokes | Aussie Home Loans VS Athena Home Loans | Tourism Australia

On today's show, we'll take a look at a new release from Ladbrokes — the betting company with some star power. Next up is Compare The Pair where we look at how two competing home loan brands are advertising and Pros and Cons to both. We are finishing today's episode with a look at a prime example of Long Term Branded Assets with Tourism Australia's "Where the Bloody Hell are you?" campaign. 

New Release - Ladbrokes
Compare the Pair - Aussie VS Athena
Classic Creative - Tourism Australia