We're halfway through our Friday series on 8️⃣ Trends That Matter in 2022! This week we're talking through our 4th trend: Investing in Digital with the person who knows more about nonprofit social engagement than anyone else - Dana Snyder with Positive Equation. We're chatting the mobile experience, where to start a donor journey & why you should be investing in digital quickly.

EPISODE HIGHLIGHTS

• Tone setting (2:00)
• Case studies (5:50)
• The moment of time we are in and why nonprofits should be investing in digital (10:00)
• Where to start with your donor experience (15:00)
• Investing in digital advertising for your mission (20:00)
• Tips for taking your SEO to the next level (23:00)
• Quick tips to optimize FB, IG, LinkedIn & TikTok for donors (30:00)
• Dana’s One Good Thing: Hire someone in some capacity, and review your online donation experience. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/227

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

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