Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement. 

💡Learn: 

• How narrative research & co-building create stickiness leading to action
• 3 layers of respect 
• Steps for implementation 
• Why the human-to-human approach scales faster with better results

EPISODE HIGHLIGHTS

• Pamela’s story and journey to where she is today (3:00)
• 3 layers of respect (8:00)
• Creating stickiness that captures attention, investment + action (13:00)
• Theories of social change (13:30)
• Leveraging narrative research (28:00)
• Implementing these ideas (25:00)
• A powerful moment of philanthropy in Pamela’s life (32:00)
• Pamela’s One Good Thing: Find the one thing that brings you joy. (36:00)

For more information and episode details visit: www.weareforgood.com/episode/228

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

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