Jon and Becky are finishing our Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us to explore how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #3 pillar: Syndication. Spoiler: if you do syndication well, sustainability and scaling will naturally occur too!

Episode Highlights

• Definition of syndication (3:45)
• Key benefits to having a syndication mindset (5:25)
• Build a 2.0 communications model that prioritizes engagement (8:10)
• Defining your voice (10:10)
• The magic of tagging (16:20)
• Who is in charge of syndication? (18:00)
• Case study: Wisconsin Foundation & Alumni Association (19:45)
• Scaling and sustainability (22:55)

For more information and episode details visit: www.weareforgood.com/episode/289

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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