Overview

Meet Sterrin. This fundraising expert spent three decades in campaigns and major gifts conducting more than three-dozen capital campaigns with combined goals in excess of $5.5 billion. Bottom line - she knows her stuff 🤩 This tech-for-good guru is walking us through innovation in the modern-day campaign and how to update outdated practices. And her personal story of how philanthropy intersected with her life will have you reaching for the Kleenex.

💡Learn

• How the modern campaign is evolving in a post-pandemic world
• How to integrate innovation & tech into your campaign
• Advice for fundraisers preparing for their first capital campaign
• Misconceptions fundraisers have about soliciting major gifts

Today’s Guest

Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce

Episode Highlights

• Sterrin’s story and journey to where she is today (4:00)
• Innovation in the nonprofit sector + where we are going (7:30)
• Capital campaigns (21:00)
• Misconceptions around Major Gifts (30:00)
• A powerful moment of philanthropy in Sterrin’s life (41:10)
• Sterrin’s One Good Thing: Courage, curiosity and letting go of the ear of fear of failure (48:00)

For more information and episode details visit: www.weareforgood.com/episode/309

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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