Meet Farra. This Co-Director and Member-Owner at Big Duck (oh you know we're going to talk about what those titles mean!), is a tireless advocate of inclusive branding and bringing your board into the branding discussion. In today’s digital world, we're chatting about the importance of branding for  mission-driven organizations (and where to start!), how to ensure DEI is baked into the brand, and why branding is a team sport.  

💡Learn

• Weaving inclusivity & DEI into your brand
• How often should orgs rebrand?
• How should I brand during a big anniversary for my org?
• Collaboration between Development + Communication teams
• Your board's role in branding (yes, they have a purpose!)

Today’s Guest
Farra Trompeter, Co-Director and Member-Owner, Big Duck

Episode Highlights

• Farra’s story and journey to where she is today (3:25)
• Branding for nonprofits (9:40)
• Key steps to developing and applying your brand personality (12:55)
• Creating inclusive branding (17:00)
• Big Duck’s shared leadership model (19:40)
• Nonprofit board’s role in Marketing and Communications (22:25)
• How often should nonprofits be rebranding? (27:20)
• Should we change the name of our organization? (29:30)
• We have an anniversary coming up - now what? (33:20)
• Collaboration between Development + Communications Teams (35:00)
• A powerful story of philanthropy in Farra’s life (38:20)
• Farra’s One Good Thing: “Don't dream it, be it." - The Rocky Horror Picture Show (40:50)

For more information and episode details visit: www.weareforgood.com/episode/322

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides so

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