Meet Farra. This Co-Director and Member-Owner at Big Duck (oh you know we're going to talk about what those titles mean!), is a tireless advocate of inclusive branding and bringing your board into the branding discussion. In today’s digital world, we're chatting about the importance of branding for  mission-driven organizations (and where to start!), how to ensure DEI is baked into the brand, and why branding is a team sport.  

💡Learn

• Weaving inclusivity & DEI into your brand
• How often should orgs rebrand?
• How should I brand during a big anniversary for my org?
• Collaboration between Development + Communication teams
• Your board's role in branding (yes, they have a purpose!)

Today’s Guest
Farra Trompeter, Co-Director and Member-Owner, Big Duck

Episode Highlights

• Farra’s story and journey to where she is today (3:25)
• Branding for nonprofits (9:40)
• Key steps to developing and applying your brand personality (12:55)
• Creating inclusive branding (17:00)
• Big Duck’s shared leadership model (19:40)
• Nonprofit board’s role in Marketing and Communications (22:25)
• How often should nonprofits be rebranding? (27:20)
• Should we change the name of our organization? (29:30)
• We have an anniversary coming up - now what? (33:20)
• Collaboration between Development + Communications Teams (35:00)
• A powerful story of philanthropy in Farra’s life (38:20)
• Farra’s One Good Thing: “Don't dream it, be it." - The Rocky Horror Picture Show (40:50)

For more information and episode details visit: www.weareforgood.com/episode/322

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

About our Sponsor Virtuous
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Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

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