Meet Floyd. This brand-new New Yorker believes deeply in the power of community. His excitement for Giving Tuesday started with a campaign of childhood sports photos that spread across social media. He’s teaching how to coalesce your community, how to plan your campaign, and making it more than just a day. He's sharing his years of learning and adding in some awesome resources from our GiveButter friends. Tune in to get a blueprint for a campaign that inspires denotations and creates rabid fans of your mission.  

💡Learn 

• How to gather your community around a day of giving
• The 4 S’s of Success for your Giving Tuesday campaign 
• The power of playing the long game when developing partnerships

Today’s Guest
Floyd Jones, Community and Partnerships Lead, Givebutter

Episode Highlights

• Floyd’s story (4:00)
• Setting the scene for what opportunity there is for nonprofits this year with Giving Tuesday (8:00)
• Givebutter Gives Back (11:50)
• Reimagining your Giving Tuesday Campaign (16:00)
• Where to start (22:00)
• Partnerships 2.0 (25:00)
• Cutting through the clutter (29:00)
• Floyd’s One Good Thing: Lead with Love (43:00)

For more information and episode details visit: weareforgood.com/episode/341

About Our Sponsor Givebutter 💛
Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.

About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

About Gravyty
Gravyty is your force for good. Their ecosy

📅 Don't Miss These Free Upcoming Events! 👇

APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)

MAY  14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you. 

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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