Overview
Meet Barbara. With her 30 years of experience in fundraising, she understands fundraising is more than just raising money. She’s bringing her roadmap📍🗺️ at just the right time, as many of us are looking toward the new year. Join us to talk about how to outline this strategy, conditions for growth, and how to prioritize capacity building. Don’t miss this hopeful conversation that will help you exhale during the busyness of December😌💨

💡Learn

• How to create a Fundraising Roadmap + Strategy for the New Year
• Conditions that lead to growth
• Baking capacity building into your strategy

Today’s Guest
Barbara O’Reilly, CFRE, Founder and Principal, Windmill Consulting

Episode Highlights

• Barbara’s story and journey to where she is today (1:40)
• Mindset and goals moving into the new year (6:30)
• Data and research around fundraising plans (9:00)
• Developing conditions for growth (17:45)
• Creating ownership throughout the whole organization (23:00)
• A powerful moment of philanthropy in Barbara’s life (36:00)
• Barbara’s One Good Thing: Pause and build in time each and every day to do something that connects with our donors. (39:40)

For more information and episode details visit: weareforgood.com/episode/359.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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