Meet Aidan. This founder is the king of our favorite phrase “try stuff.” We love our buds at Feathr who are leading the way with digital marketing support for nonprofits. He recognizes marketing often gets a bad wrap, and he’s brought the case for why now is the time nonprofits need to lean in. Tune in for his expert tips and advice for the new digital marketing adapter 👨‍💻✌️

💡Learn

• Website retargeting, email mapping, digital ad campaigns + more!
• Digital marketing 101  for the new adopter
• Best practices in digital marketing today + the need for testing

Today’s Guest
Aidan Augustin, Co-founder and President, Feathr

Episode Highlights

• Aidan’s story and journey to where he is today (4:00)
• Organizational mindset around marketing (12:35)
• Digital Marketing 101 (16:50)
• Case studies of nonprofits using digital advertising (24:10)
• The need for testing (27:20)
• A powerful moment of philanthropy in Aidan’s life (30:05)
• Aidan’s One Good Thing: Lead with Vulnerability (32:55)

For more information and episode details visit: weareforgood.com/episode/363.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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