Meet Tony. If you term “planned giving” strikes either fear or confusion in your heart, get excited, because we brought the OG of planned giving knowledge and dispelling  tired myths about this part of our business. For more than two decades, he’s been starting and growing planned giving programs at nonprofits across the United States. He’s sharing how to know when your nonprofit is ready to take this step and what it takes to set up a planned giving program. Tune in to have all your planned giving anxieties eased🙌 

💡Learn

• Must haves to start your planned giving program
• How to sustain planned giving programs 
• Myths of planned giving

Today’s Guest
Tony Martignetti, Evangelist, Planned Giving Accelerator

Episode Highlights

• Tony’s story and journey to where he is today (3:00)
• Myths of planned giving (11:40)
• Overview of bequests (12:10)
• The must haves of planned giving programs (21:30)
• Bringing new energy to planned giving programs (24:00)
• Do This / Not That with Planned Giving (27:00)
• Sustaining a planned giving program (32:10)
• A powerful moment of philanthropy in Tony’s life (35:00)
• Tony’s One Good Thing: Every day is a new opportunity. (37:20)
• How to connect with Tony (38:30)

For more information and episode details visit: weareforgood.com/episode/372.

Planned Giving Accelerator is an online membership community, where folks in small- and mid-size nonprofits learn to launch Planned Giving fundraising in their orgs. This adds value to your fundraising toolkit, with a method of starting or growing your endowment. You’ll learn how to raise long-term, sustainability-type gifts in donors’ wills. Tony Martignetti teaches the 3-month course, yet members learn as much from their peers as they do from him in the Accelerator weekly 1-hour meetings together. The next class starts in early March and you’ll be done by Memorial Day. Information is at PlannedGivingAccelerator.com.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your peo

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good. 

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter