Meet Christy. She believes words matter. As a communications consultant and ethical storytelling purist, she guides nonprofits through the process of creating storytelling that is both ethical and effective. She’s talking through how to bring humanity front and center as we collect and share stories. Her love of ethical storytelling is contagious - tune in for inspiration and practical tips.

💡 Learn

• Four Keys of Communication
• Ethical Storytelling: What is it and why it matters
• The role of relationships in ethical storytelling

Today’s Guest
Christy Kern, StoryBrand Facilitator,  Ethical Storytelling Researcher

Episode Highlights

• Christy’s story and journey to where she is today (1:50)
• Tone setting - the keys of communication and how it relates to nonprofits (5:30)
• Christy’s 4 Guiding Principles to Communication:
  1. To be clear is to be kind.
  2. Upholding dignity is paramount.
  3. Always anchor in value.
  4. Know what you are for.
• Ethical storytelling and how you work with clients to tell their stories in a dignified way (18:00)
• Story stewardship (21:00)
• Relationship over commodity (23:00)
• Christy’s research around ethical storytelling (27:00)
• Do this / not that with ethical storytelling (31:00)
• A powerful story of philanthropy in Christy’s life (34:00)
• Christy’s One Good Thing: Find or create a space where you can be vulnerable and make mistakes. (38:00)
• How to connect with Christy (42:00)

For more information and episode details visit: weareforgood.com/episode/379.

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empow

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