417. Your Email Marketing Masterclass - Katelyn Baughan

We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good Podcast - The Podcast for Nonprofits
417. Your Email Marketing Masterclass - Katelyn Baughan
May 01, 2023 Season 7
We Are For Good

Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧

đź’ˇLearn

  • The importance of email marketing + key KPIs
  • How to start your email list + create value to grow it
  • Case studies of orgs doing email well 

Today's Guest
Katelyn Baughan, Founder, KB Digital

Episode Highlights

  • Katelyn’s story and journey to where she is today (2:20)
  • Tips for starting, analyzing and growing your email list (9:30)
  • Cutting through the noise in crowded inboxes (20:00)
  • Case studies (23:00)
  • A powerful moment of philanthropy in Katelyn’s life (25:00)
  • Katelyn’s One Good Thing: Take a break and rest. (27:00)

For more information + episode details visit: weareforgood.com/episode/417.


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