418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio

We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good Podcast - The Podcast for Nonprofits
418. Building Effective Email Marketing (spoiler: small nonprofits are killing it!) - Tim Sarrantonio
May 03, 2023 Season 7
We Are For Good

Meet Tim. Not only is he Director of Corporate Brand at Neon One, but he’s also the Vice Chair of the Fundraising Effectiveness Project, which helps nonprofit organizations increase giving at a faster pace by providing them with tools for tracking and evaluating their annual growth in giving. He’s bringing his expertise and insights from recent fundraising reports and sharing the role email marketing plays in successful fundraising strategies right now. If you tuned in for episode 317, you might be asking yourself, “Two email convos in one week?” Yup! It’s really that important. Don’t miss it!

💡Learn

  • Overview of the Fundraising Effectiveness Project
  • Key findings from recent industry reports and other benchmarks
  • 5️⃣Tips for creating effective emails 
  • Case studies that serve as blueprints for building an effective email program

Today's Guest
Tim Sarrantonio, Director of Corporate Brand, Neon One + Vice Chair, Fundraising Effectiveness Project

For more information + episode details visit: weareforgood.com/episode/418.

Join us at ImpactUp: Movement on July 10th!

It’s a free, one-day virtual event for changemakers who are ready to move their mission forward. You’ll walk away with real, practical tools—like how to use your data to spark action, how to craft a clear and compelling elevator pitch, and how to create messaging that actually moves people.

Grab your free spot at weareforgood.com/impactup 🥳


Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter