Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities,  Neda's career bridges entertainment, marketing and philanthropy.  With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.

💡Learn

• Lessons the social impact sector can learn from the entertainment industry 
• Tips for developing a campaign that meets the moment 
• How to begin partnering with creators + influencers

Today’s Guest
Neda Azarfar, Founder + Principal, Nazar Works

Episode Highlights

• Neda’s story and journey to where she is today (3:40)
• The current media landscape and the opportunity that exists for social impact organizations (6:10)
• Hallmarks of modern social impact campaigns that meet the moment (15:45)
• Developing campaigns That Meet the Moment (19:10)
• How to begin partnering with creators + influencers (22:20)
• Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)
• A powerful moment of philanthropy in Neda’s life (36:30)
• Neda’s One Good Thing: Try a SWOT Analysis.  (44:25)

For more information + episode details visit: weareforgood.com/episode/511.

Join us at ImpactUp: Movement on July 10th!

It’s a free, one-day virtual event for changemakers who are ready to move their mission forward. You’ll walk away with real, practical tools—like how to use your data to spark action, how to craft a clear and compelling elevator pitch, and how to create messaging that actually moves people.

Grab your free spot at weareforgood.com/impactup 🥳

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