Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋

💡Learn

• How to establish connections starting with one person to scale movements
• Tips for future-proofing fundraising with social media
• Examples of organizations doing this well 

Today’s Guest
Nick Black, Founder + CEO, GoodUnited and Founder + Vice Chairman, Stop Soldier Suicide

Episode Highlights

• Nick’s story and journey to where he is today (7:00)
• Paying attention to where people are already engaging with you nonprofit (9:30)
• Establishing connections with each supporter at scale to grow  movements (12:40)
• How nonprofits can leverage social media to future-proof fundraising (15:40)
• Examples of orgs doing this well (23:20)
• An impactful moment of philanthropy in Nick’s life (26:10)
• Nick’s One Good Thing: Embracing failure is one of the keys to success. (30:40)
• How to connect with Nick (32:10)

For more information + episode details visit: weareforgood.com/episode/517.

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good. 

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