538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams

We Are For Good Podcast - The Podcast for Nonprofits

Chapters
0:00
Building Impactful Change Through Marketing
10:21
Building a Marketing Playbook for Impact
14:32
Building a Youth-Focused Nonprofit Brand
23:48
Youth Leadership and Mentorship Programs
29:01
Importance of Understanding Audience and Storytelling
33:22
Stories of Generosity and Success
43:42
Community Building and Podcast Promotion
We Are For Good Podcast - The Podcast for Nonprofits
538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams
May 22, 2024 Season 9
We Are For Good

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟

💡Learn

  • How Usher’s New Look has impacted the lives of 50,000+ youth 
  • How to develop an impactful brand strategy
  • Pro-Tips + Lessons Learned

Today’s Guest
Kim Williams, Chief Marketing Officer, Usher's New Look

Episode Highlights

  • Kim’s story and journey to where she is today (3:15)
  • Usher’s New Look + Their Marketing Strategy (8:40)
  • How It’s Built: Your Marketing Playbook! (13:35)
  • Usher’s New Look’s Programming (21:25)
  • Pro-Tips + Lessons Learned (27:00)
  • A powerful story of philanthropy in Kim’s life (35:30)
  • Kim’s One Good Thing: Being your true self is the key to success. (39:30)
  • How to connect with Usher’s New Look + Kim (41:15)

For more information + episode details visit: weareforgood.com/episode/538.

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good. 

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter