540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney

We Are For Good Podcast - The Podcast for Nonprofits

Chapters
0:00
Building Mid-Level Donor Relationships
9:02
Building Relationships in Not-for-Profits
20:03
Effective Fundraising Phone Call Strategy
28:29
Effective Fundraising Communication Techniques
35:35
Phone Fundraising and Personalized Connections
45:37
Kel Connect Community Invitation and Appreciation
We Are For Good Podcast - The Podcast for Nonprofits
540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney
May 29, 2024 Season 9
We Are For Good

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) đź“ž She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)âť— Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 

đź’ˇLearn

  • The Impact + Case for Building Your Mid-Level Strategy
  • The Playbook: 5-minute Fundraising Asks
  • Pro Tips + Lessons Learned

Today’s Guest
Kel Haney, Fundraising Consultant + Trainer

Episode Highlights

  • Kel’s story and journey to where we are today (3:00)
  • Kel’s favorite recent Broadway plays (7:00)
  • The importance of connecting with mid-level donors (8:55)
  • Mindsets + methodology of the 5-minute Fundraising Ask (18:10)
  • How it’s Built: 5-minute Fundraising Ask (21:10)
  • Kel’s Pro Tips (30:15)
  • Lessons learned about growing mid-level strategy (33:40)
  • A powerful story of philanthropy in Kel’s life (37:40)
  • Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)
  • How to connect with Kel (43:35)

For more information + episode details visit: weareforgood.com/episode/540.

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good. 

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter