We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
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About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
628. Multiplication Mindset: How Responsive Fundraisers Build Movements - Jon and Becky
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Fundraising doesn’t have to feel transactional—and it shouldn’t.
This episode comes straight from the virtual stage of the Responsive Nonprofit Summit (RNS)—and it's packed with the kind of mindset shift we all need right now. Jon and Becky explore how moving from an "addition" mindset to a multiplication mindset can unlock transformational change in your fundraising efforts. It's not about doing more—it’s about thinking differently and leading with purpose.
With meaningful stories, real-world examples like Susan G. Komen, and insights rooted in research from leaders like Dr. Vivek Murthy, you’ll uncover how to spark a movement grounded in genuine human connection.
Whether you're a one-person shop or leading a major org, this episode will leave you inspired to stop working for your community and start building with them.
👉 Learn:
- Why community is your greatest multiplier
- How to move from transactional asks to transformational engagement
- Strategies to turn supporters into passionate ambassadors
- Lessons from employee giving campaigns that sparked movement
- How ethical storytelling and joy fuel lasting connection
- Practical ways to build a platform for engagement and influence
Episode Highlights
- Introducing the Multiplication Mindset and Redefining Fundraising (01:32)
- Community Voices: Sharing Meaningful Connections and Belonging (04:18)
- The Susan G. Komen Foundation Movement Strategy (07:14)
- 4 Strategic Principles for Nonprofit Growth (22:29)
- Joy as a Strategic Multiplier (45:31)
- Responsive Fundraising Manifesto: Building Movements Through Human Connection (48:12)
Episode Shownotes: www.weareforgood.com/episode/628
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