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We Are For Good Podcast - The Podcast for Nonprofits
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?
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We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
We Are For Good Podcast - The Podcast for Nonprofits
630. From One Wish to a Movement: Disney & Make-A-Wish’s 45-Year Journey - Jamie Sandys + Tajiana Ancora-Brown
Meet Jamie & Tajiana. 🤝
What happens when Disney and Make-A-Wish team up? Pure magic. For 45 years, this powerhouse partnership has granted over 150,000 wishes—bringing joy, healing, and unforgettable moments to kids and families when they need it most. Enter Tajiana Ancora-Brown from Disney and Jamie Sandys from Make-A-Wish: two hearts leading with purpose and proof that dreams really can change lives.
In this episode, we're talking about the wish that can’t be prescribed, the impact of 9,000 families visiting Walt Disney World each year, and how collaboration rooted in heart creates ripple effects of hope. From Bigfoot sightings to custom princess gowns, this conversation will make you laugh, tear up, and believe even deeper in the power of doing good—together.
You don’t want to miss this one. ✨
Learn:
- Why mission alignment and trust unlock transformational collaboration
- How Make-A-Wish measures impact beyond numbers and into healing
- Why personalized wishes create powerful moments of joy and dignity
- How purpose-driven partnerships thrive on trust, respect, and shared values
- Why a single wish can spark lifelong generosity and collective hope
Episode Highlights
- Personal Journeys into Philanthropy (03:29)
- Memorable Wish Stories (07:48)
- Creating Unique Experiences for Wish Kids (10:57)
- The Evolution of Historic Partnership (15:16)
- Once Upon a Wish Party: A Celebration of Dreams (19:32)
- The Secret Sauce of Collaboration (25:03)
- Jamie and Tajiana’s One Good Thing (32:25)
Resources:
Connect through: wish.org/disney
Episode Shownotes: www.weareforgood.com/episode/630
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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