We Are For Good Podcast - The Podcast for Nonprofits
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?
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We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
We Are For Good Podcast - The Podcast for Nonprofits
633. Making a Movement: Mobilize with Purpose - Jon and Becky
What turns a good idea into a movement? In this episode, Jon and Becky explore how purpose—when it’s clear, actionable, and rooted in emotion—becomes the driving force behind real change.
You’ll hear how Scott Harrison rebuilt trust in giving through Charity: Water, how Sara Cunningham sparked a nationwide movement with Free Mom Hugs, and how Aidan Reilly and Ben Collier launched The Farmlink Project by picking up the phone.
Through these stories, Jon and Becky share how to clarify your “why,” invite others in, and take that first meaningful step. Because movements don’t need perfection—they need purpose that moves people.
Tune in for a practical, heartfelt roadmap to turning belief into bold, inclusive action.
Learn:
- How to transform personal passion into collective action
- How to remove barriers preventing people from participating
- Strategies for decentralizing decision-making
- Embracing creativity in addressing social challenges
- Using personal experiences to inspire collective action
- Understand how to build trust and transparency
- Gaining confidence in taking initial steps towards creating change
- Recognizing the power of community-driven initiatives.
Episode Highlights
- Defining Movement Fundamentals (03:44)
- How to Build Community Engagement (05:45)
- Learning to Overcome Trust Barriers (12:36)
- Personal Storytelling as Motivation (17:19)
- Innovative Problem-Solving (20:11)
- Practical Movement-Building Strategies (24:11)
Episode Shownotes: www.weareforgood.com/episode/633
Episodes Mentioned:
Scott Harrison: https://www.weareforgood.com/episode/369
Sara Cunningham: https://www.weareforgood.com/episode/8
Aidan and Ben Collier: https://www.weareforgood.com/episode/300
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
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