We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
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About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
633. Making a Movement: Mobilize with Purpose - Jon and Becky
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What turns a good idea into a movement? In this episode, Jon and Becky explore how purpose—when it’s clear, actionable, and rooted in emotion—becomes the driving force behind real change.
You’ll hear how Scott Harrison rebuilt trust in giving through Charity: Water, how Sara Cunningham sparked a nationwide movement with Free Mom Hugs, and how Aidan Reilly and Ben Collier launched The Farmlink Project by picking up the phone.
Through these stories, Jon and Becky share how to clarify your “why,” invite others in, and take that first meaningful step. Because movements don’t need perfection—they need purpose that moves people.
Tune in for a practical, heartfelt roadmap to turning belief into bold, inclusive action.
Learn:
- How to transform personal passion into collective action
- How to remove barriers preventing people from participating
- Strategies for decentralizing decision-making
- Embracing creativity in addressing social challenges
- Using personal experiences to inspire collective action
- Understand how to build trust and transparency
- Gaining confidence in taking initial steps towards creating change
- Recognizing the power of community-driven initiatives.
Episode Highlights
- Defining Movement Fundamentals (03:44)
- How to Build Community Engagement (05:45)
- Learning to Overcome Trust Barriers (12:36)
- Personal Storytelling as Motivation (17:19)
- Innovative Problem-Solving (20:11)
- Practical Movement-Building Strategies (24:11)
Episode Shownotes: www.weareforgood.com/episode/633
Episodes Mentioned:
Scott Harrison: https://www.weareforgood.com/episode/369
Sara Cunningham: https://www.weareforgood.com/episode/8
Aidan and Ben Collier: https://www.weareforgood.com/episode/300
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