We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
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About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
634. Making a Movement: Organize + Optimize - Jon and Becky
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Movements don’t just happen—they’re built with intention, structure, and a whole lot of heart.
In this episode of Making a Movement, Becky Endicott and Jon McCoy dive deep into what it really takes to turn mission into momentum. From designing systems that fuel impact to creating space for people to show up and thrive, this conversation is all about building movements that matter.
You’ll hear the powerful stories of:
- Adam Garone, who helped launch Movember into a $1.5B global force for men’s health
- Katelynn Whitaker, the brilliant mind behind the community toolkit that helped scale Movember
- Nancy Brinker, whose promise to her sister ignited the Susan G. Komen movement
- Kelly Lyndgaard, founder of Unshattered, creating jobs and dignity for women in recovery
We’re breaking down the barriers that hold people back and unpacking how to build systems that invite more people in—without losing the soul of your mission.
Whether you’re launching something new or leveling up your impact, this episode will leave you fired up, filled up, and ready to lead the kind of movement that changes everything. 💥
Episode Highlights
- Organizing Principle: “An Uprising is Organized” (01:27)
- Movember: From Mustaches to a Global Health Movement (02:56)
- Movember's Toolkit: Branding, Community, and Storytelling (06:52)
- Susan G. Komen: A Sister’s Promise Turned Global Force (09:56)
- Unshattered: Empowering Women Through Recovery and Work (16:20)
- Optimization Through Pattern Recognition (20:30)
- Leaning Into Friction: Why Tension Drives Growth (23:31)
- Tactical Tips: Organizing and Optimizing for Impact (26:14)
- Next Up: Voice, Vision, and the Power of Storytelling (27:29)
Episode Shownotes: www.weareforgood.com/episode/634
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