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We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
Join our value-aligned community—it’s free—at weareforgoodcommunity.com.
About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
637. Building Movements, Not Campaigns: Agency, Belief + Community for Nonprofits - Eric Brown, Whiteboard
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Meet Eric 🤝, Co-Founder of Whiteboard and a creative visionary helping purpose-driven brands change the world. From growing up in a log house in Georgia to partnering with changemakers worldwide, Eric’s story is rooted in belief, values, and community. His work spans digital branding, platform development, activation campaigns, and team training for clients like Purposity, Praxis Labs, Q Ideas, and Last Mile Health—earning recognition from The Webby Awards, Entrepreneur, AWWWARDS, Net Magazine, and SiteInspire.
In this episode, Jon + Becky dive into a story-filled conversation about what it takes to build real movements—not just run campaigns. You’ll learn why community should be your co-creator (not just your audience), how to navigate the tension between self, others, and mission, and why choosing belief over cynicism can transform the way you lead.
Eric’s sharing behind-the-scenes moments, fresh perspective, and one simple, actionable step you can take this week to move your mission forward. It’s uplifting, practical, and a powerful reminder that the best change happens when we lead together.
Learn:
- The difference between running a campaign and building a movement—and why movements spark deeper, lasting impact.
- How to invite your community to be true co-creators of your mission.
- Simple ways to balance self, others, mission, and mastery to avoid burnout and lead well.
- The power of storytelling and creative assets to inspire donors and rally supporters.
- Why choosing belief over cynicism can transform your leadership and your impact.
Episode Highlights:
- Eric Brown’s Early Life and Influences (05:30)
- Founding Whiteboard and the Visionary (12:00)
- Community as a Carrier of Mission (18:45)
- The Power of Storytelling in Philanthropy (25:15)
- Navigating Tension and Agency in Leadership (32:00)
- Building Movements with Visionary Organizations (38:30)
- Eric’s One Good Thing (45:00)
Episode Shownotes: www.weareforgood.com/episode/637
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