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We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
Join our value-aligned community—it’s free—at weareforgoodcommunity.com.
About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
639. 5 Steps to Launch Campaigns That Scale: Lessons from BLM’s Black Play Matters - Cicley Gay
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Meet Cicley 🤝 She’s the Board Chairwoman of the Black Lives Matter Global Network Foundation, where she’s shaping the future of racial justice and philanthropy with love, transparency, and community at the center.
In this episode, Cicley takes us inside her journey from grassroots activism to leading a global movement. You’ll get the inside scoop on BLM’s 12th anniversary Black Play Matters campaign and why joy, play, and community are powerful tools for change.
Join us as she breaks down her step-by-step approach to launching campaigns that truly make an impact—being human-centered, telling powerful stories, securing amplifiers, staying agile, and measuring what matters.
No matter your role—leading a nonprofit, organizing in your community, or simply seeking ways to spark change—you’ll walk away with practical strategies, renewed hope, and a reminder that everyone has a part to play in building a more just and joyful world.
Episode Highlights
- How Cicley Gay Leads (02:00)
- Where Campaigns Thrive (10:15)
- Why Change Matters (18:30)
- How Play Empowers (25:45)
- Where Philanthropy Impacts (33:20)
- Why Love Leads (40:50)
- The Power of Community (45:10)
- Navigating Leadership Transitions (50:30)
- Cicley's One Good Thing (55:00)
Episode Shownotes: www.weareforgood.com/episode/639
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