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We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
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About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
669. How to Build Trust With Funders (and Know When to Walk Away) - Gloria Dixon
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Trust isn’t built in boardrooms, it’s built in community.
In this episode, Gloria Dixon (Director of Philanthropy + Executive Director, BECU Foundation) joins us for a real talk on what it takes to share power and reimagine funding through a trust-based lens. From her journey in Milwaukee to leading community-centered giving in the Pacific Northwest, Gloria opens up about what’s shifting in philanthropy and what still needs to.
Together, they dig into why multi-year, unrestricted support matters, how authentic relationships drive impact, and what it means to show up with empathy (not just reports and metrics). It’s hopeful, heart-forward, and packed with practical wisdom for anyone navigating the changing landscape of nonprofit funding.
Episode Highlights:
- Sector Challenges and Funding Changes (00:51)
- Gloria's Background and Upbringing (03:18)
- Disconnects Between Funders and Nonprofits (05:57)
- BECU’s Community-Focused Funding Approach (08:09)
- Multi-Year Funding Importance (10:32)
- Funding Friction and Reporting Challenges (14:17)
- Trust-Based Partnership Practices (17:58)
- Employee Engagement and Community Impact (20:53)
- Advice for Nonprofits: Building Trust (23:11)
- Gloria’s Personal Story of Philanthropy (25:38)
- Gloria’s One Good Thing (29:07)
Episode Shownotes: www.weareforgood.com/episode/669
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