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We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
Join our value-aligned community—it’s free—at weareforgoodcommunity.com.
About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
672. Shift 2 — Communication to Connection: The Reconnection Era - Susan McPherson
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Today's episode continues our 12-part series: 12 Shifts in 2026 for Social Impact. Over twelve episodes, we’re unpacking mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts.
Shift 2 / Communication to Connection: The Reconnection Era
Ever felt that ache of reaching out endlessly, yet still standing alone in a crowded room? You're not alone, true connection is the heartbeat nonprofits are missing right now.
In this episode of Shifts in 2026, Susan McPherson, author of The Lost Art of Connecting and Founder + CEO of McPherson Strategies—returns with her signature warmth and wisdom to explore the deeper meaning of connection in today’s world. Together, they dive into the "reconnection era," shifting nonprofits from communication overload to dialog that rebuilds trust, sparks belonging, and tackles the loneliness epidemic head-on.
Susan shares eye-opening stats, candid truths on AI's limits, and a heartfelt playbook—from leading with twice-as-much listening and empathy, to simple local salons, skills-based volunteering, and brave vulnerability. It's honest, hilarious, and that rare human spark that leaves you lighter and ready to show up differently.
If you're craving deeper ties with your team, donors, and community, this one's pure gold.
Episode Highlights:
- Understanding Loneliness and Disconnection (04:25)
- Evolving Perspectives on Connection (12:11)
- Shifting from Communication to Connection (15:41)
- Actionable Steps for Nonprofit Leaders (24:06)
- Susan’s One Good Thing + Homework (25:00)
Episode Shownotes: www.wearforgood.com/episode/672
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