.png)
We Are For Good Podcast - The Podcast for Nonprofits
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
Join our value-aligned community—it’s free—at weareforgoodcommunity.com.
About We Are For Good
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
We Are For Good Podcast - The Podcast for Nonprofits
708. Working Session: How to Build a Story Engine for Your Nonprofit - Amanda Green
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Meet Amanda Green 👋 She is a journalist turned Communications Consultant with more than 20 years of newsroom and public relations experience, including 12 years in TV newsrooms. She is the founder of In Your Voice Media Works, where she helps cause-led organizations build their own internal newsrooms: the systems, the workflows, and the editorial instincts that turn scattered content into a sustained story engine.
Her take? Content calendars and campaigns don't build momentum. If you want storytelling to drive real change, you need to think like a media organization.
In this Working Session, you'll hear:
- Why nonprofits need to stop asking "what should we post this week?" and start asking "what is the story, and how do we work it?"
- Amanda's 5-step story framework: define your beat, work your story pipeline, report and produce, publish and distribute, and measure and adjust
- How to run a 10-minute editorial meeting that gets every department contributing stories, from your board to the person who sweeps the floors
Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.
Let's get to work.
Episode Highlights:
- Meet Amanda Green (1:22)
- Think like a media company: the mindset shift (2:30)
- Stop asking what to post. Start asking what the story is. (2:50)
- The editorial mission statement and guidelines (4:00)
- Audience analysis and building editorial judgment (5:00)
- How to run a 10-minute editorial meeting (7:00)
- Step 1: Define your beat (8:00)
- Step 2: Work your story pipeline: story leads and channel leads (8:30)
- Step 3: Report and produce (10:00)
- Step 4: Publish and distribute (10:30)
- Step 5: Measure and adjust (10:45)
- Community as storytelling: the "everybody has a story" approach (11:00)
- Story is the heartbeat of connection (13:00)
- The 3-tab spreadsheet story planner (15:00)
- One good thing: listen to the people in your community (16:47)
Episode Show Notes: https://www.weareforgood.com/episode/708
Join us at ImpactUp: Story!
Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person.
Find a meetup near you or join us virtually!
//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter