Meet Dana. This social media expert loves helping nonprofit marketers and organizations cultivate passionate online audiences of donors, partners, and advocates. Your websites and your socials are your storefront right now. And Dana's diving into how to leverage events on social media and tips to broaden your donor base. This is the social media episode you need to hear.

Episode Highlights

• Dana’s story and journey to founding Positive Equation (2:56)
• Dana’s tips for leveling-up your digital marketing (8:48)
• Millennials, Gen Z, and the future of giving: don’t miss out! (13:50)
• Dana’s 3 goals you can set today to begin transforming your digital footprint (14:45)
• How fundraisers can broaden their donor space via social media (18:42)
• Dana’s example of a quick campaign sequence for when you are trying to raise awareness and reach a new demographic (21:26)
• Tips to create fun and engaging virtual events, and suggested venders to help you do it (22:52)
• Advice on hiring digital specialists for your non-profit, and two key sample questions to ask in the interview (29:52)
• Dana’s connection with Dance Marathons and Children’s Miracle Network that started her love for the nonprofit world(32:00)
• Dana’s One Good Thing: Look at your website, is it easy to find your mission statement? (36:10)

For more information and episode details visit: www.weareforgood.com/episode/70

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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