ReThink Employee Giving: A 4-Week Series. It's not Christmas, but it darn near feels like it, because it's employee giving branding day!! Aka: Jon and Becky's favorite topic ever🎉 We're diving into storytelling, unpacking your branding recipe and building communications plans that keep everyone speaking with one voice while still being radically in-tune to seeing each employee donor as a gifted part of your philanthropic family.

Episode Overview

• Using the power of branding to connect with your donor base (1:50)
• Seth Godin - This is Marketing: A brand is what others say about you (2:00)
• Where to start: seek to disrupt (5:00)
• How you control the controllables (7:00)
• Becky’s tips for drawing meaningful stories out of people (17:50)
• Discovering your campaign voice (19:00)
• Challenges for today (27:00)
• Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/109

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good. 

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