136. A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser
We Are For Good Podcast - The Podcast for Nonprofits
Meet Cheryl. This founder and CEO of Creative Breed, is an award-winning filmmaker who now applies her human-centered storytelling to marketing to help brands and organizations drive connection, engagement and action. In fact, she feels so passionately about how story can transform a person that she's leveraging her best tips to help nonprofits elevate their video storytelling game. Tune in and hear her tips for casting and building a narrative story arc.
EPISODE HIGHLIGHTS
- Cheryl’s story and the journey to where she is today (2:00)
- Creative Breed: an empathy agency (6:00)
- Narrative transportation: how to craft a compelling story (6:20)
- An example of a successful story that activated people in a positive way (14:30)
- How to create video content on a low budget: it’s not about the production value, it’s about the storytelling value. (19:30)
- Storytelling ethics (22:42)
- A powerful moment of philanthropy in Cheryl’s life (30:00)
- Cheryl’s One Good Thing: everything boils down to our relationships. (36:00)
For more information and episode details visit: www.weareforgood.com/episode/136
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
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