199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie

We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good Podcast - The Podcast for Nonprofits
199. Community Week: Personalization, Segmentation, and the Transformational Power of Gratitude - Aimee Furrie
Nov 24, 2021 Season 4
We Are For Good

Ya'll. University of Wisconsin Foundation & Alumni Association has a STORY! 🎧Tune in and hear what happened when its students sent more than 32,000 personalized videos to alums during the pandemic. [insert jaw drop] 🤯🥰👏!!! Hear this incredible story from Aimee who describes herself as a "philanthropy enthusiast committed to radically personalizing the donor experience." Come meet this rising star in the donor relations world🤩

Episode Highlights

  • Aimee’s story and journey to where she is today (2:55)
  • Amy’s role as a donor relations professional (10:00)
  • Examples of projects that Amy’s team has done to make every donor feel like a major gift donor (12:50)
  • How they sent 35,000 personalized messages to donors during the pandemic through ThankView (17:30)
  • The impact of this campaign and the power of gratitude (27:00)
  • A powerful moment of philanthropy in Aimee’s life (36:00)
  • Aimee’s One Good Thing: In every opportunity, find a way to empower people. (40:00)


For more information and episode details visit: www.weareforgood.com/episode/199

Get to Know Our Amazing Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

We believe in the power of community. We’ve seen the greatest philanthropic movements happen when people work together to achieve common goals. Neon One can help you do just that. 

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Want to be a more connected fundraiser? Join their community today at http://neonone.com/weareforgood

About the Podcast

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative id

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good. 

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter