217. Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age - Steven Shattuck

We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good Podcast - The Podcast for Nonprofits
217. Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age - Steven Shattuck
Jan 12, 2022 Season 5
We Are For Good

Meet Steven. He's one of our favorite content creators and nonprofit thought leaders, and we're chatting about how to make tech work for nonprofits - without being overwhelming. He's walking us through how to humanize through tech and why personal outreach will always win. Join us and Bloomerang's Chief Engagement Officer to chat Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age Robots🤖

đź’ˇLearn:
-How to start humanizing our tech processes
-Biggest strategies for retaining donors this year
-2022 nonprofit tech trends
-How to #worksmarter: algorithms and automations

Episode Highlights

  • Steven’s story and journey to where he is today (2:30)
  • Trends Steven is paying attention to (5:50)
  • Data hygiene (8:30)
  • Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age (11:00)
  • Where to start today (16:00)
    • Look at your current supporters. What experience are they getting?
    • Humanize your automated systems
    • Mix in a multi-channel approach
    • Show curiosity about your donors
    • Focus on retention
  • Current stats around retention in our sector (25:00)
  • A powerful moment of philanthropy in Steven’s life (34:00)
  • Steven’s One Good Thing: Don’t allow yourself to be discouraged by all the things you’re not doing. (37:00)


For more information and episode details visit: www.weareforgood.com/episode/217

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good. 

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter