Greg Park is in his third week as Director, Market Strategy and Understanding at Ipsos, the world’s foremost leader in understanding society, markets and people. Consumer Insights has been the focus of his entire career including 6+ years on the client side at Giant Food/Ahold.
But in parallel to developing his research chops, Greg spent several years guitar-shredding for an East Coast prog/hardcore/punk/metal band called Pandas, performing regularly and putting out an album. I know these genres well and I have never heard anything quite like Pandas!
Greg and I discuss the ins and outs of his research career and what he’s learned along the way. He also shares some great stories about his band and his (very metal!) music choices if stranded on a desert island.