Over the past 16 years, Annie McDannald has risen through the ranks at Civicom to her current role as Global VP of Marketing Research Services. Chances are you’ve used Civicom at some point for their myriad of useful technologies and services supporting the market research process.
What you might not know is Annie has been a performer since a young age - from supporting the family’s carnival puppet show business to being a professional runway model to singing. In fact, she is a vet of the Quirk’s MR Jam Session which she will reprise at Quirk’s NYC in July.
Annie and I discuss her journey through her research career, her carnie life growing up, how the pandemic changed the future of research and getting the Led out.