Brian Hughes has spent most of his career at IPG amassing expertise in media research culminating in his current position as EVP, GM Audience Intelligence & Strategy at MAGNA.
In parallel, he has spent much of his spare time playing guitar, bass and drums in bands that have taken him from a gig at the iconic CBGB on the eve of 9/11 to the present day.
Brian shares how he found his way into research, the time he realized that the same rules don't apply to everyone and the importance of storytelling in research. Plus, wouldn't you have wanted to be on the inaugural Megadeth MegaCruise? He actually did that! Jealous.