On this week's episode of Innovation Fuel, Dave and Gelareh welcome back Boris Zhukov, CEO of LetYouKnow, Inc, who has a background in economics. They explore how data is advantageous to a business, like how it can be used to target specific customers. Boris also discusses how a company can be responsible when mining and using data; they cover regulatory bodies which include GDPR and California Consumer Protection Act (CCPA). You can learn everything you need about data in this next episode.