Speaking the language of execs: it's not about CX

Are you speaking the language of your executives? 

If you’ve been sending them a doc to explain your latest great idea, you’re not. 

Because they speak in the language of spreadsheets. 

In Episode 12 of the Human Insight #podcast, @Tamara Adlin discusses the importance of understanding your audience, especially when your audience are your executives. In this episode, you'll learn:

• Her seminal book, The Essential Persona Lifecycle: Your Guide to Building and Using Personas
• Her magic trick to achieving executive alignment
• Startups and the Catch 22 of the MVP