From Theatre To PepsiCo Machine Learning Engineer - Jordy Kieto

Talking to Jordy Kieto a machine learning engineer previously at PepsiCo (for marketing and advertising attribution) and now the NBA on his journey from actor to engineer. Jordy also teaches data science at Columbia University his Alma Mater.  
 
Corporations spend millions of dollars advertising on platforms such as Amazon & The New York Times. This process is often done manually, and we’re often blind to the impact of our marketing actions. Neural network quantifies the multiplicative effect of specific ads on sales for specific products, and also allows us to calculate the ROI for particular actions, telling us the optimal amount to spend.