Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
**TOP 3% GLOBALLY RANKED MARKETING PODCAST**
Are you a woman in business who built the business you thought you wanted… only to realize you're still chasing visibility, creating constant content, and wondering why success doesn't feel as fulfilling as you expected?
Maybe you're a coach, consultant, or service provider with a podcast who knows you're an expert—but your show isn't helping you become known, build thought leadership, or attract the opportunities you know you're capable of.
Or maybe you're tired of wondering why your podcast isn't getting discovered, growing, or charting?
If you're nodding your head, you're exactly who this podcast was created for!
The truth is, the businesses making the biggest impact today aren't built by the people creating the most content. They're built by the people who become known. When you're recognized as the expert people trust, opportunities find you, clients come to you, and business becomes more sustainable.
Your podcast shouldn't just be another piece of content. It should be the reason people know your name. That's exactly what this podcast is here to help you do.
Hi, I'm Jan Ditchfield. I launched my first podcast with a $25 microphone from Amazon and 15 downloads. Today, I host two chart-topping podcasts. I've built a multiple six-figure business powered by my podcast, and people regularly stop me in the grocery store to tell me they listen to my show.
But it wasn’t always that way. Like so many of the women I work with, I thought success meant being everywhere. More content. More platforms. More visibility. I was chasing attention instead of authority. Everything changed when I stopped treating my podcast like content and started treating it like my most valuable business asset.
That shift didn't just grow my business. It changed how people saw me. Today, opportunities come to me instead of me constantly chasing them, and I help women entrepreneurs, coaches, consultants, and service providers build that same kind of authority through podcast strategy, podcast SEO, and strategic podcast positioning.
Inside this show, you'll learn how to:
✨ Build thought leadership that positions you as the recognized expert in your field.
✨ Use podcast strategy and podcast SEO to grow a business podcast that gets discovered.
✨ Create binge-worthy episodes that help your podcast chart, build authority, and attract the right audience.
✨ Build a sustainable business by turning your podcast into your most valuable business asset.
I don't measure success by downloads. I measure it by whether your podcast helps you become known, your authority grows, and your business starts attracting opportunities instead of chasing them. The charting is simply the proof.
If you're ready to build a podcast that grows your authority, charts your show, and helps you build a business you're proud to own, hit play, my friend, and let's get to work.
Next Steps:
💻 Grab my Profitable Podcast Checklist: janditchfield.co/free-podcast-guide
🎧 Have Me Write Your Podcast Strategy: janditchfield.co/grow
📩 Contact Me: heyyou@janditchfield.co
🌐 Visit My Website: JanDitchfield.co
Evergreen Marketing, Simplified | Podcast Strategy, Thought Leadership & Sustainable Business
#277: Top 5 Mistakes Purpose-Driven Entrepreneurs Make (and How to Avoid Them)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Have you ever wondered why, despite all your passion and purpose, your business isn’t quite hitting the mark? You’re not alone.
In today’s episode, I’m breaking down the top five mistakes purpose-driven entrepreneurs (like you!) make when trying to scale their businesses to six figures.
Spoiler: I’ve made them all, and I’m here to help you avoid them!
What you’ll learn in this episode:
- Why thinking like an expert can actually hold you back from real growth.
- The dangers of prioritizing purpose over profit and how to flip the script.
- How to set healthy boundaries (hello, refund policies) that protect your business.
- Why investing in the right things at the right time is critical for sustainable success.
- How to simplify your strategy and avoid the overwhelm of doing too much too soon.
Ready to ditch the mistakes and build a business that’s both profitable and impactful? Let’s dive in!
Don’t Forget!
If you’re ready to take your business to the next level, don’t miss my upcoming free bootcamp this fall—The Online Marketing Kickstarter! It’s designed for purpose-driven entrepreneurs who want to build a business that aligns with their values while setting them up for success. Head over to janitchfield.co/bootcamp to get on the waitlist and kickstart your journey!