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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#284: What You REALLY Need to Know About Paid Ads Before You Start
Wondering if you’re ready to invest in paid ads for your business?
Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising.
In this episode, we discuss how to recognize the right moment to start running ads, the common pitfalls that can drain your budget, and how ads can become your secret weapon for building a strong email list.
Megan shares her expertise on why paid ads aren’t a one-size-fits-all solution and how to avoid the rookie mistakes that could cost you. We also dive into the ways ads can help you fast-track your audience growth and ensure you’re setting yourself up for success—without wasting precious dollars.
If you’re on the fence about paid ads or looking for ways to scale your business and boost your email list, this episode is packed with actionable insights that will guide your next move.
In this episode, you’ll learn:
- How to know when it’s the right time to move to paid ads
- The biggest mistakes people make when starting out with paid advertising
- How ads can help you build your email list and grow your audience
- Why paid ads aren’t a “set it and forget it” strategy
- Megan’s top tips for getting the most out of your ad budget
Grab your notebook, hit play, and get ready to dive deep into the world of paid ads with Megan Shields!
Resources mentioned:
Learn more about the Sprint Course Collective here!
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!