The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#002: The REAL Reason Profit Isn’t the Enemy of Purpose (And Why You Need Both)
Have you ever felt torn between making money and staying true to your mission? What if embracing profitability was the key to scaling your impact and preventing burnout?
In today’s episode of The Business of Good, we’re diving into the often-misunderstood relationship between profit and purpose.
I’ll start by debunking the myth that you have to choose between making a difference and making a living. You’ll learn five powerful reasons why profitability is essential for creating sustainable change, including how it funds your mission, prevents burnout, and allows you to scale without compromising your values.
Then, I’m joined by Erica E’Eramo, an engineer turned leadership coach and founder of Two Piers Consulting. With two decades of experience in the international energy industry, Erica shares her journey from nonprofit work to embracing profitability as a tool for greater impact. Her insights on leading with purpose and strategy are sure to inspire and empower you.
What You’ll Learn in This Episode:
- Why profit fuels purpose—and why it’s NOT a dirty word.
- Five ways profitability helps you create lasting impact.
- Erica E’Eramo’s leadership journey and actionable tips for balancing mission and revenue.
- How to overcome the guilt of making money in a purpose-driven business.
If you’ve ever wondered how to align your values with your revenue goals or how to build a profitable business that amplifies your impact, this episode is for you!
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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
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Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!