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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#010: What I’d Focus On to Go from $30K to My First $100K in Business
Ever feel like you’re putting in the work but still stuck at the same revenue level? Maybe you’ve hit $30K in your business, and while that’s no small feat, scaling beyond it feels impossible. I get it because I’ve been there.
In this episode, I’m breaking down exactly what I’d do if I had to start over and scale from $30K to $100K in business. Spoiler: It’s not about working harder—it’s about working smarter. I’ll walk you through the mindset shifts, sales strategies, and business decisions that made all the difference in my own journey.
Here’s what we’ll cover:
✅ The biggest mistake that keeps you stuck at $30K—and how to fix it
✅ How to nail your niche and simplify your offers to attract the right clients
✅ What a Cultivation Funnel is (and why it’s the key to sustainable sales)
✅ Why making sales daily—not just during launches—will change everything
✅ The mindset shift that finally helped me charge what I’m worth
✅ The power of community and why you can’t scale alone
If you’re ready to break through the plateau and hit your first $100K, this episode is packed with the actionable steps you need to make it happen.
🎧 Grab your headphones, hit play, and let’s dive in!
Resources & Links:
📌 Download the $100K Growth Checklist
📌 Join The Business of Good Collective community
📌 Listen to Episode 008 on Cultivation Funnels
Let’s make this the year you go from stuck to scaling! And don’t forget—if you found this episode valuable, screenshot it, share it on Instagram, and tag me @janditchfield.co so I can cheer you on!
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!