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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#013: How to Take a Stand in Business Without Losing Customers or Sales
Ever feel torn between standing up for what matters and protecting your business?
In today’s world, staying silent isn’t always the safest option. Your customers are paying attention, and values-driven businesses are the ones earning trust—and sales. But how do you advocate for what matters without risking backlash, losing customers, or hurting your brand?
That’s exactly what we’re breaking down in this episode.
You’ll learn:
✔️ The biggest mistake business owners make when speaking up—and how to avoid it
✔️ Three levels of advocacy (so you can choose what feels right for YOU)
✔️ How to take a stand without hurting your reputation or bottom line
✔️ What to do if you get pushback (and how to handle it with confidence)
✔️ Why staying silent might actually be costing you more than you think
This isn’t about being loud—it’s about being strategic. Whether you want to weave advocacy into your brand quietly, educate your audience, or take a bold stand, this episode will give you the exact roadmap to do it safely and smartly.
💡 Hit play now and learn how to align your business with your values—without losing customers or sales.
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!