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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#014: 7 Questions to Ask Before Hiring a Business Coach (So You Don’t Waste Your Money)
Ever felt that sinking feeling after hiring a business coach, realizing too late that they weren’t the right fit?
You’re not alone. With zero regulation in the coaching industry, it’s far too easy to invest in someone who’s great at marketing but lacks the real business experience to help you grow.
In this episode, I’m walking you through the seven essential questions you need to ask before hiring a business coach—so you don’t waste time, energy, or money on the wrong person. Whether you’re considering your first coach or reevaluating your support system, these questions will help you make an informed, strategic decision.
Here’s what you’ll learn:
✔️ The #1 red flag that signals a coach isn’t legit
✔️ Why real-world business experience matters more than online success
✔️ How to tell if a coach is actually invested in your success—or just their next sale
✔️ What to look for (and avoid) in coaching programs
✔️ How much direct access you should expect for your investment
If you’re serious about finding the right mentor to help you scale, this episode will give you the clarity and confidence you need.
Resources & Links:
👉 Apply for Legacy, my high-touch group mastermind: janditchfield.co/legacy
👉 Let’s connect on Instagram: @janditchfield.co
🎧 Ready to make a smart coaching investment? Hit play and let’s get started!
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!