.png)
The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#016: What’s Your Business REALLY For? Why It’s Time to Dream Bigger Than Profit
You didn’t start your business just to make money.
Sure, you want to be paid well for your work (and you should be). But deep down, you’re building something bigger—something that leaves a legacy, creates real change, and feels meaningful every step of the way.
In this episode, I’m pulling back the curtain on the deeper “why” behind your business and helping you reconnect with the mission that started it all. Whether you're chasing your first $10k month or scaling toward something bigger, we’ll talk about:
- The 3 stages of business desire—and why it’s totally normal to want more
- How to redefine success beyond revenue benchmarks
- Practical ways to dream bigger and bring purpose back into your work
- What it means to lead a business that changes lives—including your own
If you’ve ever thought “Is this really it?” while staring at your to-do list, this episode is your permission slip to dream again—and build a business that feels just as good as it looks on paper.
🎧 Plus, I’ll share what’s coming next week on the show (spoiler: a powerful conversation with Amy McLaren you won’t want to miss).
Mentioned in this episode:
→ Apply for Legacy, my 12-month coaching experience for purpose-driven women ready to grow with aligned strategy: janditchfield.co/legacy
Rate, Review, & Follow on Apple Podcasts
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!