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017: The #1 Mistake Purpose-Driven Entrepreneurs Make (That No One Talks About)

Season 3 Episode 17

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0:00 | 17:24

If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.

In today’s episode, I’m breaking down the #1 mistake I see purpose-driven entrepreneurs make: building their business on the wrong model. This isn’t about your marketing. It’s not about your mindset. It’s about the structure holding your mission—and if it’s not the right one, everything else will feel harder than it needs to.

You’ll walk away with a clear understanding of the 3 main business models for doing good—Mission-Based For-Profit, Social Enterprise, and Nonprofit—including the pros and cons of each, who they’re best suited for, and how to figure out which one aligns with your goals.

We’re also talking about The Good Business Academy, my brand new program that’s launching late Spring of 2025 and was built to help you align your business model with your mission from day one.

Whether you’re a coach, consultant, service provider, or creative, this episode will help you start building a business that supports your values and your bottom line.

What You’ll Learn:

  • Why marketing isn’t your real problem—and what might be
  • The 3 business models for doing good (and how they actually work)
  • The pros and cons of each model—no fluff, just real talk
  • How to audit your own business model and start making strategic changes
  • Why I created The Good Business Academy and how it’s different from anything out there

Mentioned in This Episode:

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