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The Business of Good
You care deeply. You lead with purpose. And you’re ready to get paid for the impact you make.
Welcome to The Business of Good—the podcast for purpose-driven women entrepreneurs who want to build profitable online businesses rooted in values, social impact, and sustainable growth.
Hosted by award-winning business strategist and former nonprofit leader Jan Ditchfield, this podcast delivers bold conversations, ethical marketing strategies, and honest insights into what it really takes to grow a mission-driven business online.
With over 20 years of experience—and $25M+ raised for causes that matter—Jan shares practical, proven strategies that help you attract aligned clients, increase your income, and scale without compromising your values. Whether you're leading a nonprofit, building a social enterprise, or growing a mission-driven for-profit business, you’ll find the clarity and strategy you’ve been missing—without compromising what matters most.
Each week, tune in for episodes focused on:
- Ethical sales and marketing that convert without manipulation
- Purpose-driven business models that create real impact
- Mindset shifts that reduce burnout and boost confidence
- Real-life stories from women building businesses that matter
This is where purpose meets profit—and where women who give a damn grow.
If you’ve ever asked, "How do I build a business that does good and makes money?"—you just found your answer.
Subscribe to The Business of Good and start building a profitable, purpose-led online business today.
The Business of Good
#017: The #1 Mistake Purpose-Driven Entrepreneurs Make (That No One Talks About)
If you’re doing all the “right” things in your business—but still not seeing the growth, traction, or revenue you expected—this episode is for you.
In today’s episode, I’m breaking down the #1 mistake I see purpose-driven entrepreneurs make: building their business on the wrong model. This isn’t about your marketing. It’s not about your mindset. It’s about the structure holding your mission—and if it’s not the right one, everything else will feel harder than it needs to.
You’ll walk away with a clear understanding of the 3 main business models for doing good—Mission-Based For-Profit, Social Enterprise, and Nonprofit—including the pros and cons of each, who they’re best suited for, and how to figure out which one aligns with your goals.
We’re also talking about The Good Business Academy, my brand new program that’s launching late Spring of 2025 and was built to help you align your business model with your mission from day one.
Whether you’re a coach, consultant, service provider, or creative, this episode will help you start building a business that supports your values and your bottom line.
What You’ll Learn:
- Why marketing isn’t your real problem—and what might be
- The 3 business models for doing good (and how they actually work)
- The pros and cons of each model—no fluff, just real talk
- How to audit your own business model and start making strategic changes
- Why I created The Good Business Academy and how it’s different from anything out there
Mentioned in This Episode:
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"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
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Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!